Our Story

Norse Maternity started in a small workshop in Bergen, Norway, where our founder Maria noticed something that seemed obvious but nobody was talking about: why were expecting mothers just supposed to "deal with" being uncomfortable?

In Nordic countries, there's a long tradition of supporting women through every stage of life—not with empty promises, but with practical solutions that actually work. Maria grew up watching her mother and grandmother use simple techniques passed down through generations to stay comfortable and active, even during the most demanding times.

But when Maria's sister struggled during her own journey, she realized these old wisdom practices needed to be brought into the modern world. Traditional methods worked, but they required too much time, too much effort, and honestly, most American women had never even heard of them.

So in 2019, we set out to create something different. Not another product telling women to "just rest more" or "put your feet up." But real solutions inspired by generations of Nordic women who refused to let discomfort slow them down.

We started small. A few products. A handful of customers in Oslo and Bergen. But word spread quickly. Women loved that our approach was straightforward—no complicated routines, no unrealistic expectations. Just simple tools that made their days easier.

By 2021, we'd helped over 50,000 women across Scandinavia. That's when we knew it was time to bring Norse Maternity to the United States.

Today, we're proud to serve more than 300,000 customers across America. Women from Seattle to Miami who deserve the same comfort and support that Nordic women have relied on for generations.

We're still a small team. We still answer every email personally. And we're still driven by that same simple belief Maria had back in Bergen: you shouldn't have to choose between being comfortable and being active during one of the most important times of your life.

Welcome to Norse Maternity. We're glad you're here.